About Heirly | Built for Canada's Succession Moment

About Heirly

For decades, owners across Canada have poured their lives into building successful businesses. These companies are more than numbers on a balance sheet, they represent livelihoods, communities, and legacies. And yet, too many close their doors simply because the right successor was never found.

Heirly was founded in Toronto

By Toyin Badejo and Luis Saffie, entrepreneurs with deep expertise in technology and business operations. Having worked closely with growing companies and leadership teams, they witnessed firsthand how difficult and often inefficient business transitions can be.

Heirly was built on a simple but powerful belief:

“Every successful business deserves a future as strong as its past.”

Heirly is the first platform to use AI-powered matching to connect buyers, sellers, and advisors in business acquisitions. By combining intelligent technology with a trusted, vetted network, we create an environment where the right people find each other - with clarity, confidence, and discretion. Every connection is defined not by volume, but by alignment.

Every profile on our platform is vetted through a rigorous verification process. Each connection is intentional, and every opportunity is curated with precision.

Built On Trust

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A curated network of members who share our commitment to discretion, quality, and stewardship. As our community expands, our standard remains the same: protect what business owners have built, match them with the right successors, and ensure that great companies continue to thrive for generations to come.